Success and Failure. Rise, Fall and Change
aim noun
the thing you want to achieve or do
an aim (bxa159)
The aim of this meeting is to discuss improvements.
aim verb
to plan or intend to do something
to aim (bxa160)
Do you aim to work abroad in the future?
ambition noun
a strong desire to achieve something important
an ambition (bxa161)
She has a strong ambition to lead her own team.
benefit verb
to get something good or useful from something
to benefit (bxa162)
I didn’t benefit much from that online workshop.
consequence noun
something that happens as a result of an action
a consequence (bxa163)
Did they explain the consequences of missing the deadline?
difficulty noun
a problem or something that is hard to deal with
a difficulty (bxa164)
We faced some difficulty during the first weeks of training.
disadvantage noun
something that makes a situation worse or harder
a disadvantage (bxa165)
What are the disadvantages of starting your own business?
drop noun
a decrease in the amount or level of something
a drop (bxa166)
The report shows a drop in customer satisfaction ratings.
effort noun
the energy and work you put into doing something
an effort (bxa167)
She put a lot of effort into her final project.
expand verb
to become bigger or make something bigger
to expand (bxa168)
She wants to expand her career options through training.
fail verb
to not succeed in doing something
to fail (bxa169)
Don’t give up if you fail – just try again.
failure noun
a situation where something does not succeed
a failure (bxa170)
Was the trip really a failure, or did you enjoy it?
flow noun
a steady, continuous movement of something
a flow (bxa171)
There was a steady flow of customers all morning.
growth noun
the process of becoming bigger, better, or more developed
a growth (bxa172)
Personal growth often follows difficult experiences.
hurry noun
the need to do things quickly because you have little time
a hurry (bxa173)
I always make mistakes when I’m in a hurry.
hurry verb
to do something or go somewhere quickly
to hurry (bxa174)
She hurried to finish her work before lunch.
improvement noun
when something gets better than it was before
an improvement (bxa175)
We expect further improvement in the next few months.
indirect adjective
not directly caused by or connected to something
indirect (bxa176)
What’s the indirect benefit of this business decision?
influence noun
the power to change how someone thinks or what happens
an influence (bxa177)
Social media has a strong influence on young people.
influence verb
to have an effect on how someone thinks or what happens
to influence (bxa178)
Their success influenced many others in the industry.
remain verb
to stay the same, without changing
to remain (bxa179)
Will the schedule remain the same next month?
responsibility noun
a duty to deal with something or take care of something
a responsibility (bxa180)
He avoided responsibility when the plan failed.
result verb
to happen because of something else
to result (bxa181)
Their efforts resulted in better performance.
rise noun
an increase in amount, level, or importance
a rise (bxa182)
Her sudden rise to success surprised everyone.
slow verb
to become less fast, or to make something less fast
to slow (bxa183)
Bad weather may slow deliveries this week.
succeed verb
to do what you wanted or tried to do
to succeed (bxa184)
If you try your best, you can succeed at anything.
success noun
when you do well or achieve what you wanted
a success (bxa185)
Hard work is the key to success in any job.
successfully adverb
in a way that achieves what you wanted
successfully (bxa186)
She successfully launched her own business last year.
sudden adjective
happening quickly and without warning
sudden (bxa187)
Why was there a sudden change in the weather today?
tend verb
to usually do something or be a certain way
to tend (bxa188)
Managers tend to prefer short, clear reports.
unfair adjective
not treating people equally or in the right way
unfair (bxa189)
It’s unfair to blame him for everything.
unlikely adjective
not expected to happen, probably not true
unlikely (bxa190)
Why do you think success is unlikely?
unnecessary adjective
not needed, more than what is required
unnecessary (bxa191)
She made unnecessary changes to the final plan.